The Smarter Way to Connect Suppliers and Resellers
In today’s wholesale and multi-brand ecommerce landscape, product data needs to move fast, accurately, and without manual work. That’s exactly why Feed Out and Feed In were built.
Together, they create a seamless supplier–reseller ecosystem. Separately, they are powerful tools on their own.
How Feed Out and Feed In Work Together
Feed Out and Feed In form a connected product distribution system:
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Suppliers publish catalogs via Feed Out
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Resellers import and sell them via Feed In
The result? Automated product and inventory synchronization across businesses — without spreadsheets or manual updates.
Built specifically for:
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Wholesale
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Dropshipping
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Multi-brand resellers
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Distributor networks
Feed Out – Built for Suppliers
Suppliers can now expose their product catalogs to multiple resellers through one centralized feed.
What Suppliers Get:
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Publish your full catalog with one feed
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Control exactly what data is shared
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Update products and inventory automatically
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Distribute to multiple partners at once
No more sending CSV files. No more email updates. No more version confusion.
Feed Out ensures your product data stays consistent everywhere your partners sell.
Feed In – Built for Resellers
Resellers can connect to multiple suppliers and manage everything from one interface.
What Resellers Get:
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Import products from multiple suppliers
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Sync inventory and pricing automatically
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Manage product overrides in one place
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Eliminate manual product uploads
Whether you’re running a multi-brand store or dropshipping from trusted suppliers, Feed In keeps your catalog clean and synchronized.
They’re Powerful Together — But Work Separately Too
Feed Out and Feed In are designed to integrate seamlessly — but they also work independently.
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Suppliers can use Feed Out even if their resellers don’t use Feed In.
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Resellers can use Feed In with compatible supplier feeds.
This flexibility makes the system scalable for growing networks.
Value Proposition
For Suppliers
Expose your catalog to resellers with one feed and control what’s shared.
For Resellers
Connect multiple suppliers, sync products, and manage overrides in one place.
For Both
No spreadsheets.
No manual updates.
Automated product and inventory sync.
Use Cases
Feed Out and Feed In are ideal for:
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Wholesale and distributor networks
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Multi-brand retailers
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Dropshipping from trusted suppliers
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Franchise or partner store networks
Built for Modern Commerce
As ecommerce ecosystems grow more connected, product distribution must become smarter. Feed Out and Feed In remove friction between suppliers and resellers — enabling automated collaboration at scale.
If you’re ready to streamline wholesale, dropshipping, or partner distribution, it’s time to connect your ecosystem the smarter way.
